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The currency exchange market for audience measurement
Changing a currency is not easy. Countries will testify to this. You only need to consider the challenge of changing to decimal currency in the UK in 1971, or the more recent difficulties experienced...
View ArticlePutting the me in tomorrow’s media experience: Using data differently
Niko Waesche (Global Industry Lead of Media and Entertainment @ GfK) and Nick North (Director of Audiences @ BBC) shared the presenting duties in the penultimate keynote speech of the GfK Future...
View ArticleEvaluating the impact of print advertising
A few weeks ago we had the pleasure of presenting alongside our client, Times Media, in South Africa at their roadshow, The Future is Now. The General Manager of Group Sales and Marketing, Trevor...
View ArticlePutting the me in tomorrow’s media experience: the future of the BBC
Niko Waesche (Global Industry Lead of Media and Entertainment @ GfK) and Nick North (Director of Audiences @ BBC) shared the presenting duties in the penultimate keynote speech of the GfK Future...
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Streaming a walk across the pricing tightrope
Recently, several video streaming services have made news by increasing subscriber fees, or implementing new fees for “ad free” service. These increases could end up being important landmarks in the...
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Indonesia’s love affair with messaging – Top 15 Apps
Indonesia is a large and vibrant growth market, offering significant opportunities for consumer brands as well as for technology and media companies. With 250 million inhabitants, it is the fourth most...
View ArticleIs it a Netflix world after all?
Netflix’s recent announcement of their international expansion in 2016 is not unexpected, but still somewhat breathtaking in its scope. While it may seem natural to those in the United States, where...
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Future-proofing TV audience measurement for the “connected” consumers
In 2015, GfK celebrated 50 years of Television Audience Measurement (TAM) in The Netherlands. Time to reflect how emphatically the media landscape and the TAM challenges have changed, all around the...
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The industry has to roll with the punches: Video On-Demand is in Demand in...
The start of any year at GfK provides an opportunity for us to analyze and reflect on the previous year’s media consumption behavior, and consider where the trends might be heading. What we see is...
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Trends & tips for reaching audiences in the multiplatform world in 2016
Recently, a number of clients joined me for a webinar on five notable findings from 2015 taken from the series of reports GfK publishes under the umbrella of The Home Technology Monitor (HTM). You can...
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Can virtual interactions replace “being there”?
Nearly a quarter of the online population across 22 countries believes that virtual interactions with people and places can be as good as being there in person. Opportunities for virtual interactions...
View ArticleIs digital radio really as good as it sounds?
When did you last hold a real record in your hands? I was reminiscing recently with a friend of mine about the lost pleasure of the vinyl experience: from browsing and then purchasing a record in an...
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Fusion is the new black: Unifying published media consumption across platforms
The media and entertainment industry has changed irrevocably in a relatively short period of time. With Connected Consumers able to access media content across multiple platforms (video, desktop,...
View ArticleData points vs. people: the increasing importance of a Single Customer View
As the world has become increasingly digitized, digital marketing and advertising ecosystems have grown into huge digital rivers of information where offline and online data converge. Information...
View ArticleDeveloping programmatic strategies: the American and European approach
The old phrase ‘Europe is like the US, but three to five years behind’. Where have we heard this before? It seems like every digital marketing generation needs to learn the same lesson over and over...
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4 ways to transform traditional TV viewing measurement
Our lifestyles are changing. We are Connected Consumers and our fast-paced lives have created a need for convenience and personalization. When it comes to entertainment, connectivity has converted...
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Maximizing cross-media use: Four markets, four stories
While digital is a well-defined medium, it is becoming increasingly complex through the take-up of different devices and other forms of media going digital. You need to be able to navigate your way...
View ArticleDoes everybody need to do everything to do video right?
If you were to cook up a video service for subscribers today, what ingredients would you need? The recipe for success would surely include a significant measure of exclusive content, mixed with a...
View ArticlePokémon Go: Consumers are playing with their privacy
Pokémon Go is the new augmented reality game released by Niantic over the last two weeks that has taken the world and social media by storm. Players take the role of Pokémon trainers, and use their...
View ArticleThe world is watching: Consumers’ global mindset ahead of the 2016 Olympics
Founded in the late 19th century, the Olympic Games were meant to bring the world together for a little friendly competition – to celebrate athletic achievements away from political issues and other...
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Plug and play: Connecting with the home television system
The Connected Consumer is not only adding new connections regularly but reconfiguring old ones as well. Media devices are seeing old connections cut, new connections added or hybrid connections that...
View ArticleUsing Appreciation Panels to check TV audiences’ views
Let’s be honest: it is complicated being an audience researcher for a broadcaster. Gone are the days when most prime time TV shows got double-digit ratings and the only reviews to worry about were...
View ArticleUnderstanding TV viewing preferences in the digital age
Today, the definition of “television” is much deeper than the physical device it was originally named for. No longer confined to a self-contained, standard-issue product, “TV” now refers to content...
View ArticleIs ad tech butchering your user? How to regain control
Whatever your digital advertising/marketing objective, one thing is certain, it will involve data. Lots of it. Increasingly, the challenge for today’s executives is not only to make sense of that...
View ArticleCan smart TV apps be monetized?
With strong sales of smart TVs come new opportunities for brands and advertisers to communicate with a growing and engaged audience. But to monetize a channel, we need reliable measurements for reach,...
View ArticleListen to the data: How to deliver messages that will resonate
The incredible advance of digital technologies has taken marketing light years from where it was a decade ago. The industry today is bolstered by more powerful analytical tools, greater target...
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Reporting back from Facebook’s Global Partner Summit
As one of Facebook’s measurement partners, recently announced at its 2016 Global Partner Summit for marketers, we have been tasked with providing a holistic view of ad campaigns for its advertisers. By...
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Maximizing crossmedia use: Why sociodemographic targeting still matters – Gen...
Media consumption behavior has become increasingly fragmented across channels and devices, moreover marketers need to respect local characteristics of their markets. As stated in our last blog entry in...
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Stranger Things happen – Netflix original programs continue to hit the spot
When Netflix released Stranger Things mid-way through July 2016, few people would have predicted the scale of the show’s success. Within its relatively short life span, Stranger Things (a series that...
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Queen Elizabeth II – The jewel in the Netflix Crown?
Released in its entirety on November 4, 2016 and reported to have cost around £100m to produce, The Crown is one of the most ambitious projects that Netflix has taken on to date. A 10 part original...
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Square eyes: Are kids in the UK watching too much video?
Did you watch the most recent episode of Homeland last night? Maybe you caught up on the new BBC drama Taboo, watched some YouTube clips or just had an evening of chilling in front of Netflix. Whether...
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‘The Grand Tour’ drives into pole position for Amazon
The Grand Tour – Amazon’s biggest visual production to date – was released on 18 November 2016. Essentially, for all those who aren’t aware of what The Grand Tour is, the show is an updated version of...
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Majority of international online population regularly reads books
Over half of the international online population (59%) reads from a book “at least once a week”, according to our recently released report featuring survey results from 17 countries. Just under a...
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Netflix now offers downloadable content to watch offline. So what?
Netflix was the last to join the likes of Amazon Prime and catch-up services in offering its subscribers the flexibility to watch content offline. For a while, Netflix officials have been shutting down...
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Valuing experiences over ‘stuff’: How consumers are shaping retail and media
Whether we are talking shopping, viewing content, traveling or just casually socializing with friends, experience takes center stage for today’s consumers. The reason for this is that experiences are...
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Connecting with the “connected” TV audience
With whom, what and how are you “connected” when you watch TV? Gone are the days that TV is a device you switch on to see what is being broadcast. For decades, we were also watching self-recorded...
View ArticleGet them out to the ball game: How brands can leverage the power of sports fans
As the summer of 2017 approaches in the US, there’s a veritable buffet for sports fans to enjoy. The Warriors and Penguins have been crowned champions but baseball, soccer, racing, golf and tennis now...
View ArticleDoes mobile engagement ring true? The need for a total media perspective
I always like people-watching on my morning commute on the train. Not in a weird way you understand. There are people sleeping, reading, watching and listening. But nobody talks. There are several...
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Why a 360° crossmedia view is vital to bridging the gap between content and...
Connected Consumers face an avalanche of communications on a daily basis. Advances in connectivity, coupled with societal shifts, mean that we live in an age where media is “always on” – for both...
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How Cord Nevers and Cord Cutters compare in their TV viewing preferences
The rise in streaming television viewing in the US continues apace with the frequent arrival of new “skinny bundles” of programming. But if you think there’s no difference between TV Cord...
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A new wrinkle in over-the-top TV services: vMVPDs not so virtual anymore
In the ever-changing world of delivering video to TVs and homes, real bellwether moments can sometimes slip by us. But the appearance on the scene of the awkwardly named vMVPDs (virtual multichannel...
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Researching the mind of a ‘distracted viewer’: The greater than ever role of...
The rules of engagement have modernized. There is no question that – for a while now – we’ve been living in the era of the ‘distracted viewer’. If anything, the re-invention of TV over the last decade...
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A rising SVOD tide may not raise subscription prices
With the number of subscription video on demand (SVOD) services growing, and existing ones getting frequent enhancements, media stakeholders have to wonder when “enough” will become “too much”. How...
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Why is cross-media so important?
Why do we need to track consumers across all channels and devices? Why can’t we just track their behaviour on one device, for example? Well, the answer is that we can, but then we’d be getting a false...
View ArticleDisrupting sports broadcasting: Hidden opportunities for sports streamers
Winter has come for American sports fans in the best possible way, as this Sunday’s Super Bowl will be followed by two weeks of Olympic competition. I know I am not the only one eagerly awaiting live...
View ArticleHow to win the world cup with price and promotions
A major sporting event offers a fantastic opportunity for manufacturers and retailers to take advantage of an increase in Television viewing and general spending amongst fans. No other event offers a...
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How Marketers Can Adapt to TV Programming Trends
Even though we are still kicking off the year, we’re also winding down the latest round of “must-watch” TV programming that comes early in the year (e.g. Super Bowl, Oscars) – and it is a good time as...
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What is the future of total media measurement? A global perspective
As the future of total media measurement is always a hotly debated topic, GfK invited industry experts to a roundtable discussion on how the landscape is changing. Participants included Google,...
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How can local TV brands prepare for the new competitive video landscape in 2020?
Digital devices offer new ways for audiences to engage with content. Latin Americans are using their laptops, mobiles and tablets to consume a wealth of online media from short clips, streamed music...
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The power of cross-platform video advertising
Everyone is talking about the power of online video, and whether it’s BVOD, AVOD, SVOD or general video advertising across websites, apps and social feeds, advertisers must understand the benefits of...
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