When Market Researchers Became Insight Hunters: Making Big Data Actionable...
There is a lot of talk these days about meeting the demands of big data; but what promises to significantly change, if not ultimately transform, the research industry is the demand for integrated...
View ArticleSocial media and the Sochi Olympics – Part one
Ambush marketing is giving Olympic Partners a run for their money, thanks to social media. The Sochi 2014 Winter Olympics is the first to have an emblem that includes a web address. And, back in...
View ArticleClik here to view.
Implications of the Rise of TV Everywhere and Video-on-Demand
This is a summary of our white paper “A Rising Stream Lifts… Lessons from the New TV Marketplace”. To read the whole paper click here. The accelerating growth of subscription streaming video services...
View ArticleClik here to view.
Social media and the Sochi Olympics – part two: Did Olympics Sponsors Strike...
As the Sochi events end with the Paralympic Winter Games closing ceremony we conclude our month long tracking project of three Olympic sponsors. Sponsorship of a worldwide event, such as the Winter...
View ArticleAre you ready for the smart home?
The evidence that consumers are ready and willing to adopt single-device control over their home and media is compelling, but it’s unlikely (in the early stages at least) that all functions will have...
View ArticleHow Should We Decode Online Chat About TV Shows?
The concept of the living room being full of distractions from the TV is of course nothing new; be they board games or magazines, friends or family, there has always been something else drawing our...
View ArticleProving the power of cross-media campaigns
“Which ad format can we leave out of our campaign without jeopardizing the overall impact?“ If this question sounds familiar, you are not alone. We are living in a cross media world. There hardly is a...
View ArticleSkip Ad in 5…4…3…2…1
Whilst browsing to watch a product review on one of the world’s most frequented video sharing sites, I was faced with a countdown similar to the title of this post, whilst marketers had a brief...
View ArticleClik here to view.
Upward Mobility: Is Small Really Beautiful in Media?
If you’re already tired of people talking about mobile, you may have to wait a long time for relief. We are in a once-in-a-generation technology inflection point, as both smartphones and tablets...
View ArticleTwo Decades of Media Tumult
The release this month of the 2014 edition of the annual Ownership and Trend Report from The Home Technology Monitor™ (HTM) marks my 20th year directing this service. It has certainly given me a unique...
View ArticleClik here to view.
Common-Health Games
The recent Commonwealth Games is just the latest in a number of international sporting events hosted by the United Kingdom that have proved successful both in sporting terms and from the perspective of...
View ArticleClik here to view.
Are SVOD Services Leaving Over $45 Million on the Table This Month?
We all know that streaming video is at the forefront of entertainment, though perhaps it has been undersold. Data from our recently released report, How People Use® Media: Comparing Streaming Services,...
View ArticleMagazine Ads: Digital, Print Score Similar Engagement Levels
Marketers are always looking for new ways to bring their brands to life for their high-value target audiences. And, according to a GfK analysis, tablet magazine advertising shouldn’t be overlooked as...
View ArticlePrivacy’s Tipping Point
The smartphone is the epicenter of our universe. It is always with us, keeping us in touch with friends and family, and is a security blanket of sorts, saving us from boredom, awkward moments, and...
View ArticleBrands Are People, Too? BlackBerry, Alicia Keys, and the Language of Brand...
Using human relationships as a proxy for understanding consumer-brand connections is an emerging trend that GfK has been following closely – one clearly illuminated with the launch of the BlackBerry...
View ArticleChina – the Year of the Snake and of Consumer Power
On February 10th 2013, Chinese consumers around the world will be welcoming the year of the Snake. It is believed that, like the Dragon, the Snake doesn’t settle for mediocrity. This I find is very...
View ArticleGlobal UX: 6 Website Design Trends Shaping the Chinese E-commerce Industry
China’s e-commerce industry has been growing rapidly in recent years. Looking forward, that trend is only going to continue as total projected sales are estimated to reach $364 billion by 2015,...
View ArticleGetting the Measure of Southeast Asia
I had the pleasure of travelling to Malaysia, Indonesia, Singapore, Thailand and Vietnam in quick succession last month. There were two key questions that were asked of me in each of these markets,...
View ArticleA Brand New World (Part 1): An Exciting Paradigm Shift in Marketing and MR
Think about the many different ways consumers experience your brand today compared to a year ago. Now think about how many more ways there will be to experience your brand tomorrow. The marketing arena...
View ArticleSky and pay-per-view television in the UK
It is fair to say that television is undergoing significant change. Consumers can choose from an ever-growing wealth of content, and the ways this content can be consumed are constantly evolving. The...
View Article