Content Everywhere and Always On
On September 12, 2015, at this year’s IBC, I have the pleasure of moderating a panel called “Future Consumer, Content Everywhere and Always On!” which investigates the implications of video being...
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The currency exchange market for audience measurement
Changing a currency is not easy. Countries will testify to this. You only need to consider the challenge of changing to decimal currency in the UK in 1971, or the more recent difficulties experienced...
View ArticlePutting the me in tomorrow’s media experience: Using data differently
Niko Waesche (Global Industry Lead of Media and Entertainment @ GfK) and Nick North (Director of Audiences @ BBC) shared the presenting duties in the penultimate keynote speech of the GfK Future...
View ArticleEvaluating the impact of print advertising
A few weeks ago we had the pleasure of presenting alongside our client, Times Media, in South Africa at their roadshow, The Future is Now. The General Manager of Group Sales and Marketing, Trevor...
View ArticlePutting the me in tomorrow’s media experience: the future of the BBC
Niko Waesche (Global Industry Lead of Media and Entertainment @ GfK) and Nick North (Director of Audiences @ BBC) shared the presenting duties in the penultimate keynote speech of the GfK Future...
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Streaming a walk across the pricing tightrope
Recently, several video streaming services have made news by increasing subscriber fees, or implementing new fees for “ad free” service. These increases could end up being important landmarks in the...
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Indonesia’s love affair with messaging – Top 15 Apps
Indonesia is a large and vibrant growth market, offering significant opportunities for consumer brands as well as for technology and media companies. With 250 million inhabitants, it is the fourth most...
View ArticleIs it a Netflix world after all?
Netflix’s recent announcement of their international expansion in 2016 is not unexpected, but still somewhat breathtaking in its scope. While it may seem natural to those in the United States, where...
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Future-proofing TV audience measurement for the “connected” consumers
In 2015, GfK celebrated 50 years of Television Audience Measurement (TAM) in The Netherlands. Time to reflect how emphatically the media landscape and the TAM challenges have changed, all around the...
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The industry has to roll with the punches: Video On-Demand is in Demand in...
The start of any year at GfK provides an opportunity for us to analyze and reflect on the previous year’s media consumption behavior, and consider where the trends might be heading. What we see is...
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Trends & tips for reaching audiences in the multiplatform world in 2016
Recently, a number of clients joined me for a webinar on five notable findings from 2015 taken from the series of reports GfK publishes under the umbrella of The Home Technology Monitor (HTM). You can...
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Can virtual interactions replace “being there”?
Nearly a quarter of the online population across 22 countries believes that virtual interactions with people and places can be as good as being there in person. Opportunities for virtual interactions...
View ArticleIs digital radio really as good as it sounds?
When did you last hold a real record in your hands? I was reminiscing recently with a friend of mine about the lost pleasure of the vinyl experience: from browsing and then purchasing a record in an...
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Fusion is the new black: Unifying published media consumption across platforms
The media and entertainment industry has changed irrevocably in a relatively short period of time. With Connected Consumers able to access media content across multiple platforms (video, desktop,...
View ArticleData points vs. people: the increasing importance of a Single Customer View
As the world has become increasingly digitized, digital marketing and advertising ecosystems have grown into huge digital rivers of information where offline and online data converge. Information...
View ArticleDeveloping programmatic strategies: the American and European approach
The old phrase ‘Europe is like the US, but three to five years behind’. Where have we heard this before? It seems like every digital marketing generation needs to learn the same lesson over and over...
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4 ways to transform traditional TV viewing measurement
Our lifestyles are changing. We are Connected Consumers and our fast-paced lives have created a need for convenience and personalization. When it comes to entertainment, connectivity has converted...
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Maximizing cross-media use: Four markets, four stories
While digital is a well-defined medium, it is becoming increasingly complex through the take-up of different devices and other forms of media going digital. You need to be able to navigate your way...
View ArticleDoes everybody need to do everything to do video right?
If you were to cook up a video service for subscribers today, what ingredients would you need? The recipe for success would surely include a significant measure of exclusive content, mixed with a...
View ArticlePokémon Go: Consumers are playing with their privacy
Pokémon Go is the new augmented reality game released by Niantic over the last two weeks that has taken the world and social media by storm. Players take the role of Pokémon trainers, and use their...
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